International Marketing
International Marketing
This practical text offers the reader insights into:
The globalisation phenomenon
Partner relations
And Strategic positioning in international markets.
Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.
PRP: 335.38 Lei
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301.84Lei
301.84Lei
335.38 LeiLivrare in 2-4 saptamani
Descrierea produsului
This practical text offers the reader insights into:
The globalisation phenomenon
Partner relations
And Strategic positioning in international markets.
Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.
Detaliile produsului