Gupta, Suraksha: - Suraksha Gupta is a Professor of Marketing and Director of Research at Newcastle University, London UK. She holds MBA from Institute of Management Technology, India and PhD in Marketing from Brunel University, UK. She has been awarded Best Professor in Marketing for her teaching and for Excellence in Academic Research for her work as a marketing scholar. She has served as member of review boards of journals such as British Journal of Management, Journal of Business Research and Industrial Marketing Management. Her research has been published in Journal of World Business, British Journal of Management, Industrial Marketing Management, Journal of Business Research and Technological Forecasting and Social Change.