Strategic Management for Hospitality and Tourism
Strategic Management for Hospitality and Tourism
This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include:
• A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
• New features to aid understanding of the application of theory, and spur critical thinking and decision making.
• New international case studies with reflective questions throughout the book from both SME's and large-scale businesses.
Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
24-48h
PRP: 291.34 Lei
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262.21Lei
262.21Lei
291.34 LeiIn stoc
Descrierea produsului
This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include:
• A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
• New features to aid understanding of the application of theory, and spur critical thinking and decision making.
• New international case studies with reflective questions throughout the book from both SME's and large-scale businesses.
Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Detaliile produsului