The new look of "Red Hot" will keep the core message of the original "Red Hot" redefining the "ginger stereotype" with a strong anti-bullying message. But this time, the focus of the conversation will celebrate what makes redheads unique, with a focus on pale skin, freckles, black, and mixed-race redheads. Unlike the original "Red Hot 100" book, which focused more on quantity, "Red Hot II" will scale back the number of models, focusing on slightly fewer that suit this new luxury aesthetic and turning the attention more on their individual story and unique look. This will mean the viewer can really explore their unique experience. Thomas Knights and Elliot James Frieze have scoured the world to bring you the hottest redheads from Europe, the Americas, the Middle East, and Australasia. One of the most successful elements of the "Red Hot" project was the personal quotes next to each image. This fundamental part of the project will return to "Red Hot II," as the project creators encourage their models to go deeper into their past and share more of their stories with them. Enlightening, heart-warming, poetic, funny or sad--the quotes give the viewer a unique perspective on what it is to grow up a redhead in the twenty-first century.