New Venture Management
New Venture Management
This edition's structure aligns more logically with the venture's lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including:
a new chapter on ideation, the Business Model Canvas, and lean start-up that covers the latest methodology in idea generation and opportunity recognition to provide a tool for developing a business concept;
a new chapter on the various pathways for creating a new venture, including setting up an online venture as well as managing the day-to-day aspects of running a business;
a revised chapter on start-up capital and crowdfunding that helps students raise capital through social media;
a revised chapter on managing growth through HR planning, helping students to navigate growth on a global level successfully and ethically.
Students in entrepreneurship and new venture management classes will find New Venture Management a va
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This edition's structure aligns more logically with the venture's lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including:
a new chapter on ideation, the Business Model Canvas, and lean start-up that covers the latest methodology in idea generation and opportunity recognition to provide a tool for developing a business concept;
a new chapter on the various pathways for creating a new venture, including setting up an online venture as well as managing the day-to-day aspects of running a business;
a revised chapter on start-up capital and crowdfunding that helps students raise capital through social media;
a revised chapter on managing growth through HR planning, helping students to navigate growth on a global level successfully and ethically.
Students in entrepreneurship and new venture management classes will find New Venture Management a va
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