Large-scale, complex systems like the health sector or transport are a


challenge to manage; traditional strategic approaches often fail due to the


diversity of different stakeholders and the lack of a cohesive strategy language


that all within it can understand. What is needed in such systems


is a new, fresh, scalable, "open source" framework: one that is "editable"


by those at all levels within the organisation.


This book provides practitioners and managers within any organisation


with a 9-stage modular toolkit for all strategic steps. Utilising Phil


Driver's PRUB framework, which innovatively centres on end-user actions


instead of benefits - what do you want to do? - it enables all stakeholders


from entry level to executive to actively participate in strategy validation


and implementation. This book will enable practitioners with skills in


any one of the 9 stages to enhance their skills in that stage but also, most


importantly, to link their work in any one stage with all the other stages.


The book will also help senior executives to coordinate the full 9-stage


sequence in large-scale and complex environments.


Following on from Phil Driver's groundbreaking Validating Strategies,


this book co