Bob Pearson wrote his fifth book, Firm Beliefs, to reflect on what he has learned from leaders working in three Fortune 500 companies and helping to build three marketing communications consultancies. The book represents a collection of insights learned over decades that have become, literally, firm beliefs about how to build a service-based firm or a great team within a company.

The book includes 100 insights written in a style that can be read cover to cover or be used as a reference at any time to reflect on your progress as a leader.

Pearson is the author of Pre-Commerce and Storytizing and co-author of Countering Hate and Crafting Persuasion. He is Chair of The Next Practices Group, a teacher for The University of Texas at Austin McCombs School of Business and for the US government, and an adviser and investor for both technology and purpose-led companies.