Contemporary Issues in Marketing and Consumer Behaviour
Contemporary Issues in Marketing and Consumer Behaviour
Topics new to this edition include:
* the moralised brandscape;
* the politics of consumption;
* the spaces and places of marketing; and
* the relationship between marketing and psychoanalysis.
This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.
Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
PRP: 398.84 Lei
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358.96Lei
358.96Lei
398.84 LeiIndisponibil
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Topics new to this edition include:
* the moralised brandscape;
* the politics of consumption;
* the spaces and places of marketing; and
* the relationship between marketing and psychoanalysis.
This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.
Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
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