Solomon: Consumer Behaviour_p7

Solomon: Consumer Behaviour_p7 - Michael Solomon

Solomon: Consumer Behaviour_p7

Now in its seventh edition, Consumer Behaviour: A European Perspective provides the
most comprehensive, lively and engaging introduction to the behaviour of consumers in
Europe and around the world.



The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it
ideal for second- and third-year undergraduates as well as Master's students.


The book links consumer behaviour theory with the real-life problems faced by practitioners
in many ways:



Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes
throughout the text illustrate the impact consumer behaviour has on marketing
activities.
Consumer behaviour as I see it boxes feature marketing academics talking about the
relevance of consumer behaviour issues to their everyday work.
Brand new Case studies about European companies and topics give deep insights into
the world of consumer behaviour.
New coverage of sustainable consumption, emerging technologies, social media and
online behaviour is woven throughout this edition.
Online materials including multiple-choice questions and links to useful websites are
available on the book's website at
Citeste mai mult

transport gratuit

359.54Lei

Sau 35954 de puncte

!

Fiecare comanda noua reprezinta o investitie pentru viitoarele tale comenzi. Orice comanda plasata de pe un cont de utilizator primeste in schimb un numar de puncte de fidelitate, In conformitate cu regulile de conversiune stabilite. Punctele acumulate sunt incarcate automat in contul tau si pot fi folosite ulterior, pentru plata urmatoarelor comenzi.

Livrare in 3-5 saptamani

Descrierea produsului

Now in its seventh edition, Consumer Behaviour: A European Perspective provides the
most comprehensive, lively and engaging introduction to the behaviour of consumers in
Europe and around the world.



The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it
ideal for second- and third-year undergraduates as well as Master's students.


The book links consumer behaviour theory with the real-life problems faced by practitioners
in many ways:



Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes
throughout the text illustrate the impact consumer behaviour has on marketing
activities.
Consumer behaviour as I see it boxes feature marketing academics talking about the
relevance of consumer behaviour issues to their everyday work.
Brand new Case studies about European companies and topics give deep insights into
the world of consumer behaviour.
New coverage of sustainable consumption, emerging technologies, social media and
online behaviour is woven throughout this edition.
Online materials including multiple-choice questions and links to useful websites are
available on the book's website at
Citeste mai mult

Detaliile produsului

De acelasi autor

De pe acelasi raft

Parerea ta e inspiratie pentru comunitatea Libris!

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoare ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one