YOU'RE WORKING HARD, you're giving your team the tools they need,

and you've taken all the courses; yet you know your team is not at its full

potential. They can do better, but something's holding them back, and

you're not sure on how to lead them to the next level.

SER is the verb "to be" in Spanish. In this book you will learn the SER

model which gives you the tools to expand your leadership and guide

your team to develop its full potential.

The SER model will empower you to:

• Navigate the inner complexity of being a powerful leader
• Allow your team to embrace their greatness
• Apply a roadmap and the tools to magnify your leadership
• Adopt principles to propel you as a conscious leader
• Expand your influence as you transcend your previous limits
• Evolve yourself and team to create company-wide consciousness

You will never see yourself the same way again and will have the tools to

be the leader you want to be. Your team will recognize, appreciate and

thank you for creating a more conscious way of working and living.