Who Says Elephants Can't Dance?: Leading a Great Enterprise Through Dramatic Change
Who Says Elephants Can't Dance?: Leading a Great Enterprise Through Dramatic Change
The CEO of IBM, who led the most successful corporate turnaround in American history, reveals how the company went from a teetering giant to one of today's most preeminent worldwide corporations.Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
Descrierea produsului
The CEO of IBM, who led the most successful corporate turnaround in American history, reveals how the company went from a teetering giant to one of today's most preeminent worldwide corporations.Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
Detaliile produsului
