Elsdon, Mark: - Mark Elsdon lives and works at the intersection of money and meaning as an entrepreneur, pastor, consultant, and speaker. He is cofounder of RootedGood, which seeks to create more good in the world through social innovation; executive director at Pres House on the University of Wisconsin's Madison campus; and owner of Elsdon Strategic Consulting. Mark is an ordained minister in the Presbyterian Church, USA, and lives in Madison, Wisconsin with his spouse and two daughters.