David Bez is originally from Milan. He came to London to work as an art director in the advertising and graphic design industry and he started his Salad Pride blog to chart his daily office salad creations. In 2014, these became the basis of his globally successful debut book Salad Love, and prompted the Daily Mail to dub him 'the man who sexed up salad'. Salad Love was followed by Breakfast Love in 2016 and Supper Love in 2018. All three were published by Quadrille.