Gordon, Jon: - "Jon Gordon's (Ponte Vedra Beach, FL) best - selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous NFL, NBA, and college coaches and teams, Fortune 500 companies, school districts, hospitals, non - profits, and even 12 year olds. He is the author of The Wall Street Journal best seller The Energy Bus, The No Complaining Rule, Training Camp, The Shark and The Goldfish and Soup: A Recipe to Nourish your Team and Culture."