Today, Oh Boy is the tale of one day in the life of Rusty Boykin and Ollie Wyborn, juniors at Summerville High School. The year is 1970, and as a counterculture emerges in their conservative South Carolina community, a cast of characters find themselves in the throes of social upheaval: preppies, jocks, hippies, and belligerent country boys who don't believe in giving peace a chance.