The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

De (autor): David Meerman Scott

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

De (autor): David Meerman Scott

DAVID MEERMAN SCOTT is an expert in using real-time tools and strategies to spread ideas, influence minds, and build business. His popular blog, advisory work with fast-growing companies, and worldwide speaking engagements and training seminars give him a unique perspective on how businesses are implementing strategies to reach buyers directly. David is the bestselling author of twelve books, including Real-Time Marketing & PR, The New Rules of Sales & Service, and Fanocracy.

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