The cloud and digital technologies have led to a dramatic overhaul of everyday life. We no longer shop, play, date and especially work like we did just twenty years ago. When we look around, we see major big-box retailers going out of business not because they didn't have clean, well-stocked stores but because they failed to evolve a digital strategy to utilize those stores. The process of digital transformation is remaking everything. But no one should recognize this change better than MSPs - digital transformation made the modern MSP industry. RMMs gave IT service companies the technology that turned them into SaaS providers, justifying a SaaS-like pricing model of monthly recurring revenue. MRR has shaped the industry ever since. Digital transformation of an MSPs internal business operations is over. Nearly every MSP now uses cloud-based infrastructure for quoting, ticketing, invoicing, and integrating other cloud-based tools beyond the RMM to enhance and extend their service offerings such as backup and cloud servers. But while MSPs have benefitted from their own internal digital transformation, most have yet to apply these changes in a way that a client directly experiences. It's as if MSPs have digitized their "store inventory," but not their "store." Clients are expected to interact with MSPs the same way they did when the industry began. This book shows you how to transform your client experience into something truly exceptional. It shows you how a digital-first client experience completely remakes the way you can land, onboard, manage and grow clients.