Both an emerging term and a developing concept, business as mission (BAM) has drawn much fascination in both mission and business circles with the concept of strategically using business to accomplish missional purposes. Though the term is ubiquitous in mission circles, there is great disparity in what it means. There has been much talk about BAM in theory, but far less research done on how it works out in reality. The Missional Entrepreneur takes an in-depth look at business as mission in reality with an eye for the principles and practices that can make it effective.