Michael Lenox is the Tayloe Murphy Professor of Business Administration at the University of Virginia's Darden School of Business. He is the coauthor of Can Business Save the Earth? Innovating Our Way to Sustainability (Stanford, 2018) and The Strategist's Toolkit (Darden, 2013). Rebecca Duff is Senior Research Associate with the Batten Institute at the University of Virginia's Darden School of Business. She also serves as the managing director for Darden's Business Innovation and Climate Change Initiative.