Even very smart, very accomplished people are very bad at understanding why they succeed or fail, but we all have goals that we long to reach. Award-winning social psychologist Halvorson offers counterintuitive insights, illuminating stories, and science-based information that can help anyone unlock the secrets of achievement.
Do you ever wonder how some people make success look so simple? In Succeed, award-winning social psychologist Heidi Grant Halvorson offers counterintuitive insights, illuminating stories, and science-based information that can help anyone:

- Set a goal to pursue even in the face of adversity
- Build willpower, which can be strengthened like a muscle
- Avoid the kind of positive thinking that makes people fail

Whether you want to motivate your kids, your employees, or just yourself, Succeed unlocks the secrets of achievement, and shows you how to create new possibilities in every area of your life.