Strategic Marketing
Strategic Marketing
Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.
401.14Lei
401.14Lei
Primesti 401 puncte
Indisponibil
Descrierea produsului
Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.
Detaliile produsului
