Strategic Management in the Media
Strategic Management in the Media
- Eli Noam, Columbia Business School
'A landmark contribution to scholarship, Kung's excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.'
- Gillian Doyle, University of Glasgow
'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Kung articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.'
- David Craig, University of Southern California
In this Second Edition of a book many found invaluable for research and teaching, including myself, Kung accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'
- Gregory Ferrell Lowe, University of Tampere
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.
This new edition:
Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and
PRP: 349.09 Lei
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314.18Lei
314.18Lei
349.09 LeiLivrare in 2-4 saptamani
Descrierea produsului
- Eli Noam, Columbia Business School
'A landmark contribution to scholarship, Kung's excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.'
- Gillian Doyle, University of Glasgow
'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Kung articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.'
- David Craig, University of Southern California
In this Second Edition of a book many found invaluable for research and teaching, including myself, Kung accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'
- Gregory Ferrell Lowe, University of Tampere
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.
This new edition:
Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and
Detaliile produsului