Strategic Brand Licensing
Strategic Brand Licensing
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.
PRP: 251.54 Lei
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226.39Lei
226.39Lei
251.54 LeiPrimești 226 puncte
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Descrierea produsului
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.
Detaliile produsului
