Sport Consumer Behaviour

Sport Consumer Behaviour
social media and digital marketing
the segmentation of the sport consumer market
service quality and customer satisfaction
sport consumer personalities and attitudes
the external and environmental factors that influence sport consumer behaviour.
These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book's companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links.
As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies o
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social media and digital marketing
the segmentation of the sport consumer market
service quality and customer satisfaction
sport consumer personalities and attitudes
the external and environmental factors that influence sport consumer behaviour.
These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book's companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links.
As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies o
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