Sport Consumer Behaviour

Sport Consumer Behaviour
social media and digital marketing
the segmentation of the sport consumer market
service quality and customer satisfaction
sport consumer personalities and attitudes
the external and environmental factors that influence sport consumer behaviour.
These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book's companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links.
As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Descrierea produsului
social media and digital marketing
the segmentation of the sport consumer market
service quality and customer satisfaction
sport consumer personalities and attitudes
the external and environmental factors that influence sport consumer behaviour.
These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book's companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links.
As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Detaliile produsului
- Cod: BRT9781138912496
- Categoria: Sports & outdoor recreation
- Tip: Paperback
- Editura: Taylor & Francis
- Data aparitie: 26072016
- Autor: Daniel Funk
- Limba: English
- Nr. pagini: 344
- Format: 244 x 174 x 19 mm Afiseaza mai mult