Service Management: The New Paradigm in Retailing

Service Management: The New Paradigm in Retailing
Service excellence and service innovation are critical for success in today's competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals. - Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University
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Descrierea produsului
Service excellence and service innovation are critical for success in today's competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals. - Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University
Detaliile produsului
- Cod: 9781461415534
- Categoria: Carti In Engleza
- Autor: Jay Kandampully
- Editia: In limba engleza
- An aparitie: 2011
- Tip: Hardback
- Nr. pagini: 316
- Editie: Cartonata
- Format: 240 x 160 mm Afiseaza mai mult