Believe It or Not!, Ripley's: - Ripley's Believe It or Not! is globally renowned as the authority on the weird, the eccentric, and the amazing. Ripley's Believe It or Not! provides entertaining books for children of all ages which educates and informs them in a humorous style. The Ripley brand is known around the world as a trend-setting source of family-friendly fun and excitement! Every day the researchers at Ripley's are busy digging up the craziest true stories and the most unbelievable facts.