Relationship Marketing in Sports
Relationship Marketing in Sports
Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.
PRP: 373.94 Lei
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336.55Lei
336.55Lei
373.94 LeiPrimești 336 puncte
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Descrierea produsului
Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.
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