Qualitative Research Methods in Public Relations and Marketi
Qualitative Research Methods in Public Relations and Marketi
This new edition:
Identifies the skills and strategies needed to conduct authentic, trustworthy research
Highlights specific analytical techniques associated within the main research approaches
Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research
Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
PRP: 489.51 Lei
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440.56Lei
440.56Lei
489.51 LeiIndisponibil
Descrierea produsului
This new edition:
Identifies the skills and strategies needed to conduct authentic, trustworthy research
Highlights specific analytical techniques associated within the main research approaches
Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research
Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Detaliile produsului