Non-Obvious
Non-Obvious
Get the 2018 Updated edition of this book!
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary's Book Club at CES (2017 Edition)
Wall Street Journal Best Seller (2015 Edition)
TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled "skinterface" tattoos and smart locks predict the next trillion-dollar industry? What can the surprising popularity of an odd Norwegian TV show and the rise of "quiet eating" in Spain teach us about buying behavior?
The answers to these questions may not be all that obvious. And that's exactly the point.
For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.
In this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
Here is a snapshot of trends featured in the report:
. Fierce Femininity - As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world.
- Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers - forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.
- Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in.
- Moonshot Entr
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary's Book Club at CES (2017 Edition)
Wall Street Journal Best Seller (2015 Edition)
TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled "skinterface" tattoos and smart locks predict the next trillion-dollar industry? What can the surprising popularity of an odd Norwegian TV show and the rise of "quiet eating" in Spain teach us about buying behavior?
The answers to these questions may not be all that obvious. And that's exactly the point.
For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.
In this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
Here is a snapshot of trends featured in the report:
. Fierce Femininity - As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world.
- Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers - forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.
- Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in.
- Moonshot Entr
Descrierea produsului
Get the 2018 Updated edition of this book!
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary's Book Club at CES (2017 Edition)
Wall Street Journal Best Seller (2015 Edition)
TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled "skinterface" tattoos and smart locks predict the next trillion-dollar industry? What can the surprising popularity of an odd Norwegian TV show and the rise of "quiet eating" in Spain teach us about buying behavior?
The answers to these questions may not be all that obvious. And that's exactly the point.
For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.
In this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
Here is a snapshot of trends featured in the report:
. Fierce Femininity - As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world.
- Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers - forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.
- Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in.
- Moonshot Entr
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary's Book Club at CES (2017 Edition)
Wall Street Journal Best Seller (2015 Edition)
TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled "skinterface" tattoos and smart locks predict the next trillion-dollar industry? What can the surprising popularity of an odd Norwegian TV show and the rise of "quiet eating" in Spain teach us about buying behavior?
The answers to these questions may not be all that obvious. And that's exactly the point.
For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.
In this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
Here is a snapshot of trends featured in the report:
. Fierce Femininity - As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world.
- Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers - forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.
- Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in.
- Moonshot Entr
Detaliile produsului
