Susan Fowler has thirty-five years' experience as a consultant, coach, and global leader in the field of personal empowerment. She is the creator and lead developer of the Ken Blanchard Companies' Optimal Motivation product line and author of Why Motivating People Doesn't Work . . . and What Does, as well as the coauthor of six books (three with Ken Blanchard). She is also a professor in the Master of Science in Executive Leadership program at the University of San Diego.