"I predict that this book will surprise you. The authors have discovered how this well-recognized form of communication can be deeply utilized to improve your interactions in powerful ways. Through the effective use of well-prepared stories, data dumps or boring meetings can be turned into inspiring, memorable, motivating experiences."-From the foreword by Ron McMillan, best-selling author Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you're a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this book is for you. In Master Storytelling you'll learn: -Why stories are so enticing to our brains. -How to find experiences that can teach, lead, and inspire -A simple process to craft those experiences into compelling stories -How anyone can become a good storyteller