Marketing Warfare
Marketing Warfare
More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek
"Revolutionary Surprising "--Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today
136.40Lei
136.40Lei
Primesti 136 puncte
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Descrierea produsului
More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek
"Revolutionary Surprising "--Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today
Detaliile produsului
