Marketing Strategy for Museums: A Practical Guide

Marketing Strategy for Museums: A Practical Guide - Christina Lister

Marketing Strategy for Museums: A Practical Guide

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

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Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

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