Marketing Management and Communications in the Public Sector

De (autor): Martial University Of Lausanne Pasquier

Marketing Management and Communications in the Public Sector - Martial (university Of Lausanne Pasquier

Marketing Management and Communications in the Public Sector

De (autor): Martial University Of Lausanne Pasquier

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.
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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.
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