Marketing Communications

Marketing Communications
The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.
New to this edition:
* New chapters on Digital Marketing and Analytics and Social Media Marketing
* Strong focus on marketing communications analytics
* Update of examples, case studies and references
Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos.
Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
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Descrierea produsului
The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.
New to this edition:
* New chapters on Digital Marketing and Analytics and Social Media Marketing
* Strong focus on marketing communications analytics
* Update of examples, case studies and references
Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos.
Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
Detaliile produsului
- Cod: BRT9781526446893
- Categoria: Economics, Finance, Industry
- Editie: necartonata
- Editura: Sage Publications Ltd
- Autor: John Egan
- Format: 246 x 191 x 20 mm
- An aparitie: 2019
- Limba: English
- Nr. pagini: 416