Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations
This second edition has been updated to include:
* A new chapter on visitor management that includes a section on crisis and disaster management
* New material on destination leadership and coordination
* New and revised content on digital marketing
* New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.
It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
PRP: 498.58 Lei
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448.72Lei
448.72Lei
498.58 LeiIndisponibil
Descrierea produsului
This second edition has been updated to include:
* A new chapter on visitor management that includes a section on crisis and disaster management
* New material on destination leadership and coordination
* New and revised content on digital marketing
* New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.
It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Detaliile produsului