Market Rebels
Market Rebels
Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
PRP: 136.00 Lei
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122.40Lei
122.40Lei
136.00 LeiPrimești 122 puncte
Indisponibil
Descrierea produsului
Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
Detaliile produsului
