It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards

De (autor): Koen Pauwels

It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards - Koen Pauwels

It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards

De (autor): Koen Pauwels

Pauwels, Koen: - KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.
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Pauwels, Koen: - KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.
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