Innovation in Marketing
Innovation in Marketing
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
PRP: 373.94 Lei
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336.55Lei
336.55Lei
373.94 LeiPrimești 336 puncte
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Descrierea produsului
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
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