In this complex and chaotic time, we need more than ever the particular skills and attributes women possess and can bring to the table. In order to create an environment where the full potentials of these women can be realized, men need to learn how to help ignite the immanent and distinct sparks within them, so these women can, in turn, warm the lives of those they touch. To move successfully, into the future, men need to be able to live in relationships that are whole, genuine and open. They need to understand how to be their best, most vulnerable selves. They need to know how to celebrate and connect on a deep level with the women in their lives. With raw honesty and hard-learned truths, Mr. Bailey invites men (and women) into a world where they can do just that in this compelling and necessary guide. The book is an important read - meant to be kept close by and referenced often. Read it, follow it, live it and watch as your life blazes more intensely - lit by lighting the fires of the women you love and work with on a daily basis.

In today's competitive business world, there's no place for lackluster performance, half-brilliant contributions, or low-burning customer service. When you find your SPARK you shine brilliantly against a backdrop of automation, algorithms, and autonomous cars. You realize you weren't just hired to do a job; your purpose is to surpass all expectations and create memorable moments that surprise and delight your customers. Your SPARK is what distinguishes you from the pack through exceptional PLATINUM service that keeps customers coming back-every time.

You have the opportunity to Be the Spark for your company, customers, and employees, and this book will teach you how. Author Simon T. Bailey shares five proven methods to equip you with a simple framework that will help you infuse your culture with a mindset that captures the hearts and minds of employees so they will, in turn, capture the hearts and minds of customers. Through evidence-based research, stories and examples, Be the SPARK will teach you how to attract and retain customers in a growing global market, turn customers into loyal fans, and create unforgettable moments that keep them coming back.

Best of all, this book will help you find and ignite your inner SPARK. It's time to light the fire in your belly, to kindle your passion, and Be the Sparkthat creates the change you want to see in yourself, your comp