Hybrid Food Retail

Hybrid Food Retail
This handbook prescribes hybridization - a fusion of supermarket and gastronomy, co-working, hospitalityor performative formats - as a powerful remedy against the digital disruption. As a result of a 3-year research with 60 students of retail design at PBSA Dusseldorf and for the first time in this field, Hybrid Food Retail offers an overview of the history, an encyclopaedic analysis of the elements and highlights the emerging trends in the food retail industry.
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This handbook prescribes hybridization - a fusion of supermarket and gastronomy, co-working, hospitalityor performative formats - as a powerful remedy against the digital disruption. As a result of a 3-year research with 60 students of retail design at PBSA Dusseldorf and for the first time in this field, Hybrid Food Retail offers an overview of the history, an encyclopaedic analysis of the elements and highlights the emerging trends in the food retail industry.
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