Simone Gooding is an Illustrator and the designer behind the May Blossom range of toy sewing patterns. Simone works with felt, yarns, and cloth that are as close to nature as possible; hand dyed, 100% wool felt is the core ingredient of her designs. Drawing inspiration from the imaginary worlds of children's literature, Simone creates a beautiful sense of whimsy and innocence in her characters. Her work can be seen in many magazines including Homespun and Bustle and Sew UK, her sewing patterns are sold around the world and can also be found at MayBlossomStore on Etsy. Simone lives with her husband and four children in Melbourne, Australia.