Health Literacy from A to Z: Practical Ways to Communicate Your Health Message is written for someone who cares a lot about communicating health messages clearly and simply. It is also written for someone to whom health literacy is just one of many projects competing for time and attention. In other words, this book is written for you. This book is intended as an easy-to-use guide for health communications. It is written in a way to inform and inspire you, not overwhelm you. There are 42 stand-alone chapters. Arranged alphabetically from A to Z, each chapter includes: -Starting Points. Introductory information providing context for strategies that follow. -Strategies, Ideas, and Suggestions. How-to ways of communicating clearly.-Stories from Practice. Real-life experiences that make key points "come alive."-Citations. References from books, podcasts, articles, and more. -Sources to Learn More. Resources to continue learning about each topic. Health Literacy from A to Z: Practical Ways To Communicate Your Health Message, Second Edition has won several awards of excellence. These include esteemed awards from the American Medical Writers Association and its New England chapter. This book also received a 5-star rating from Doody's Book Reviews and is included in its 2015 edition of core titles. Readers agree, as this book is consistently a best seller in several medical and health science categories on Amazon.Here is what some say about this book: "This timeless guide is essential for health communicators. Especially in this era of complex, consumer-drive health care, Health Literacy from A to Z is like having a trusted colleague offer thoughtful, clear, practical advice for making health information usable, understandable, and always respectful." Leigh Curtin-Wilding, MSc, Director of Boston University's Health Communication Graduate Program"I especially love the chapter on 'Know Your Audience: Emotions and Cognition.' I wish every intern and attending physician would have this as required reading. Steven Grossman MD, PhD. Chair of Virginia Commonwealth University's Division of Hematology, Oncology, and Palliative Care.