From the Ground Up is the journey of real estate magnate Dan Hoffler, a person from a very modest family, a kid with average grades and a big smile who succeeded in business on the force of personality and a strong belief in himself.

Hoffler's story is rife with lessons on finding success, coping with controversy and how to enjoy life. He is a world traveler and big game hunter who tells of his harrowing pursuit of polar bears, rhinos, and mountain sheep in some of the most remote and dangerous regions in the world. Famous politicians, successful business leaders and sports stars--the people who populate his world--offer insight into the man who rose from modest beginnings to become a titan of industry.