Customer Relationship Management
Customer Relationship Management
Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.
NEW TO THIS EDITION:
New and updated international case illustrations throughout
New and updated screenshots from CRM applications
Fully updated to reflect the evolving CRM landscape, including extended coverage of:
PRP: 625.42 Lei
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562.88Lei
562.88Lei
625.42 LeiLivrare in 2-4 saptamani
Descrierea produsului
Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.
NEW TO THIS EDITION:
New and updated international case illustrations throughout
New and updated screenshots from CRM applications
Fully updated to reflect the evolving CRM landscape, including extended coverage of:
Detaliile produsului