Allwood, Alex: - Alex Allwood is a leading authority on Customer Experience; Customer Empathy is her second book. As founder and Principal Consultant of the customer experience management consultancy, All Work Together, Alex works with organisations to connect customer and culture; empowering leaders and employee teams to work together to enhance customer value and drive customer-centric growth. Alex also teaches people in business how to develop and strengthen customer empathy skills to improve their customer experience capabilities.