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Cross-Cultural Marketing

De (autor): Dawn Burton

Cross-Cultural Marketing - Dawn Burton

Cross-Cultural Marketing

De (autor): Dawn Burton

This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
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367.14Lei

367.14Lei

Primesti 367 puncte

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This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
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