Cross-Cultural Aspects of Tourism and Hospitality
Cross-Cultural Aspects of Tourism and Hospitality
This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.
PRP: 244.74 Lei
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220.27Lei
220.27Lei
244.74 LeiPrimești 220 puncte
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Descrierea produsului
This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.
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