Cross-Cultural Aspects of Tourism and Hospitality
Cross-Cultural Aspects of Tourism and Hospitality
This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.
244.74Lei
244.74Lei
Primesti 244 puncte
Indisponibil
Descrierea produsului
This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.
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