Creative Arts Marketing
Creative Arts Marketing
With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function's deeper involvement in broad organizational issues.
This fully updated and revised third edition features:
Audience diversity and audience development
The impact of digital technologies on the industry
An exploration of the increasingly complex relationship between public and private funding for the arts
Ethics and sustainability issues for arts marketers
Cultural policy changes in the industry
Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
PRP: 389.78 Lei
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350.80Lei
350.80Lei
389.78 LeiLivrare in 2-4 saptamani
Descrierea produsului
With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function's deeper involvement in broad organizational issues.
This fully updated and revised third edition features:
Audience diversity and audience development
The impact of digital technologies on the industry
An exploration of the increasingly complex relationship between public and private funding for the arts
Ethics and sustainability issues for arts marketers
Cultural policy changes in the industry
Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
Detaliile produsului