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Content Everywhere: Strategy and Structure for Future-Ready Content

De (autor): Sara Wachter-Boettcher

review Goodreads
Content Everywhere: Strategy and Structure for Future-Ready Content - Sara Wachter-boettcher

Content Everywhere: Strategy and Structure for Future-Ready Content

De (autor): Sara Wachter-Boettcher

review Goodreads

Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly-we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.


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Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly-we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.


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